Get a Job as a Medical Staff Web and Digital Marketing Coordinator
How will you create an impact?
The Medical Staff Web and Digital Marketing Coordinator will play an important role in supporting the communication needs of Interior Health’s medical staff and will support medical staff in accessing critical clinical and non-clinical resources, improving primary care. The Coordinator will support the improvement of two way communications between medical staff and the health authority and develop stories to showcase the impact of Interior Health’s medical staff.
What will you work on?
The Medical Staff Web and Digital Marketing Coordinator will develop and implement a medical staff website/portal. The Coordinator will work with internal stakeholder to identify and organize content, develop medical staff social media strategy (e.g. Twitter), website and profile, provide graphic & design support for Medical Affairs portfolio while monitoring traffic/analytics on the medical staff website. This role will support the development of a Medical Staff Communications Strategy.
Some typical job duties:
• Coordinates, reviews, approves, and edits information to the Medical Staff Content Hub on IH’s external website, including maintaining and updating website content, advising on content preparation, posting information, and monitoring site usage/activity and providing related reports to improve the user experience.
• Proactively identifies and develops marketing goals and strategies to support business objectives, including developing and implementing digital marketing campaigns that support information and engagement needs for medical staff.
• Coordinates the development, implementation, and evaluation of the Medical Staff Content Hub by meeting with internal stakeholders to gather information and determine layout and desired content. Provides recommendations to Director and Communications staff.
• Supports social media content, website content, and profiles. Engages and identifies new social networks, including email marketing, to reach our target users.
• Provides graphic design support within the Medicine & Quality Portfolio and occasionally throughout the organization. This includes: designing graphics that have a high visual impact, manipulating photographs, designing website visual imagery to align with organizational branding, designing promotional ads, thinking creatively to produce new ideas and concepts, and working with a wide range of programs and media.
• Provides advice on delivering, writing, editing, designing, and supporting web-based content to Medical Affairs and other administrative staff to ensure website information adheres to organization and departmental standards. Proposes further content and functionality for consideration and takes initiative to develop additional content.
• Works with the Brand & Marketing team to ensure alignment to IH’s brand, that defined standards and editorial processes are understood and used consistently to promote a positive image for the health authority, and best practices in digital marketing are supported. Liaises with Communications, Risk Management and Information Privacy representatives to ensure appropriate content and presentation of material.
• Uses established and new communication channels to craft messages and infographics to convey timely & relevant updates to medical staff; create awareness around existing and upcoming events & opportunities; and inspire individuals to get involved by showcasing existing medical staff and innovative projects.
• Identifies areas of opportunity for program and service representation on the Medical Staff Content Hub and initiates and supports Medicine & Quality program areas in developing, maintaining, and updating program content. This includes working closely with staff to ensure quality and standards are in place and maintained for web-based content.
• Collaborates with Brand & Marketing team to support web-based projects and initiatives with the Portfolio’s support and planning.
• Provides support and clarification as needed for staff involved in web-based projects and content development.
• Anticipates and reacts to website issues and works with Communications staff and web contributors to develop solutions and/or plan for improvements.
• Tracks, analyzes and reports against analytics and results that inform strategic investments
• Shares knowledge with team members and colleagues for the purposes of supporting communication, teamwork, and continual quality improvement to support an innovative culture and a learning organization.
• Maintains an awareness of new developments and trends in web-based communications through literature reviews, contact with peers in other organizations, industry advisory groups, professional associations, and attendance at professional development events.
• Planning, analyzing and executing various projects, along with the Physician Engagement team.
• Performs other related duties as assigned.
How will we help you grow?
Training and development opportunities will be provided to strengthen the candidate’s skills and enhance their technical/professional expertise. Great opportunity to learn from talented colleagues and build a network of people with great knowledge and experience and to work independently in a psychologically safe & innovative work environment. Interior Health provides orientation customized to meet candidate’s needs and supports career development and learning opportunities.
Who are we looking for?
The Ideal candidate will possess a Communications and/or Marketing degree or diploma and have knowledge of digital marketing, multimedia and design. Website development experience, strong foundation in graphic design and previous experience working with physicians would be considered an asset.
If you are someone who can juggle multiple priorities with sound judgement, excellent time management and organizational skills, this is a great opportunity for you! Apply today.
Honouring Interior Health’s commitment to Truth and Reconciliation and the Declaration on the Rights of Indigenous Peoples Act (DRIPA), and Pursuant to Section 42 of the BC Human Rights Code, preferential consideration and/or hiring will be given to qualified applicants who self-identify as Aboriginal (First Nations, Métis, or Inuit).
Qualifications
Education, Training, and Experience
• A diploma or degree in web design, digital marketing, technical communications, or computer information systems from a recognized institution.
• Three years of experience with web-based content management systems and knowledge of HTML and CSS.
• Or an equivalent combination of education, training, and experience.
• Expertise in information architecture, content management and photography/video editing would be assets.
• Experience with Adobe Suite (including Photoshop or InDesign) would be an asset.
• Experience in writing and developing stories and translating technical content into a story or other digital content is an asset.
Skills and Abilities
• Exceptional writing and editing skills are essential, with exemplary attention to detail.
• A strong foundation in graphic design, page layout, wireframes, and typography. Familiarity with web publishing tools.
• Working knowledge of HTML, CSS, and related web site development technologies and software.
• Knowledge of digital marketing, multimedia and design.
• Ability to work effectively with individuals and teams in a wide variety of settings across the organization, applying interpersonal skills and taking a problem-solving approach.
• A results oriented and enthusiastic team player who thrives on new challenges.
• Demonstrated ability to work independently and as part of a high-performance team in a fast-paced environment.
• Ability to remain calm, alert, and high-functioning under stressful situations.
• Knowledge of social media tools and technologies.
• Advanced computer skills including knowledge of web-based communication, design, editing, and writing. Experience with Web content management and Adobe InDesign/Illustrator/PhotoShop is considered an asset.
• Ability to set priorities, solve problems, and be results-oriented. Project management skills are an asset.
• Ability to effectively work with senior leaders and other stakeholders in a wide variety of settings across the organization.
• Excellent business writing and verbal communication skills, including the ability to take technical language and make it understandable for multiple audiences.
• Ability to handle highly confidential and sensitive issues with skill, tact, diplomacy, and a high degree of ethical and professional behaviour.
• Physical ability to perform the duties of the position.
Comments
Starting salary is approximately from $59,344 to $66,763 and will be based on education, training and experience
This posting is covered by the Provincial Health Officer’s mandatory COVID-19 vaccination orders and selected applicant(s) must comply.
Interior Health now offers assistance from an Aboriginal Employment Advisor. If you self-identify as Aboriginal (First Nations, Métis or Inuit) and if you would like assistance with internal career exploration, send your question via email to AboriginalEmployment@interiorhealth.ca to be redirected to the Employment Advisor. We invite applicants to self-identify as First nations, Métis, or Inuit within cover letters and/or resumes.
Competition #:
01787609
Employee Type:
PERMANENT FULL TIME
Bargaining Unit:
NON-CONTRACT
Facility:
KELOWNA CHSC
Location:
Kelowna
Department:
IH PHYS ENGAGEMENT ADM
Reports To:
DIRECTOR, PHYSICIAN ENGAGEMENT, PLANNING & LEADERS
Close Date:
OPEN UNTIL FILLED
* All postings with a closing date specified close at 11:59 pm PT